Modern concept of Marketing,

MARKETING MANAGEMENT   Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others.   CORE CONCEPTS OF MARKETING   NEED/ WANT/ DEMAND:   Need: It is state of deprivation of some basic satisfaction.   Want: Desire … Read more

Management – Scope, concept

MANAGEMENT     Management is a process of designing and maintaining an environment in which individuals, working together in groups, accomplish selected aims. In other words,”It is the accomplishment of Goals through others.” Management has been used in different senses. Sometimes it refers to the process of planning, organizing, staffing, directing, coordinating and controlling at … Read more

functions of Management – Planning

Functions of Management:- Planning Organizing Staffing Direction Coordination and control Decision making OUTPUT Attainment goals effectively & efficiently       INPUTS/RESOURCES Human Finance   CONTROLLING Measuring performance with standards & taking corrective actions PLANNING Setting of objects & selecting ways ORGANIZING Establishing relationships, Delagting authority & assign tasks DIRECTING Leading & motivating employees to … Read more

functions of Management – Planning

Functions of Management:- Planning Organizing Staffing Direction Coordination and control Decision making OUTPUT Attainment goals effectively & efficiently       INPUTS/RESOURCES Human Finance   CONTROLLING Measuring performance with standards & taking corrective actions PLANNING Setting of objects & selecting ways ORGANIZING Establishing relationships, Delagting authority & assign tasks DIRECTING Leading & motivating employees to … Read more

FUNCTIONS OF MANAGEMENT – ORGANIZING

FUNCTIONS OF MANAGEMENT – ORGANIZING   Organizing is the process of identification and grouping of activities, assigning duties and delegating authority to the managers, allocating necessary resources and establishing coordination among individuals and department of an organization with a view to attain its objectives.   PROCESS OF ORGANIZING :   The process of organising consists … Read more

FUNCTIONS OF MANAGEMENT – ORGANIZING

FUNCTIONS OF MANAGEMENT – ORGANIZING   Organizing is the process of identification and grouping of activities, assigning duties and delegating authority to the managers, allocating necessary resources and establishing coordination among individuals and department of an organization with a view to attain its objectives.   PROCESS OF ORGANIZING :   The process of organising consists … Read more

Function of Management -Staffing

FUNCTIONS OF MANAGEMENT – STAFFING Staffing refers to the managerial function of employing and developing human resources for carrying out the various managerial and non-managerial activities in an organisation. This involves determining the manpower requirement, and the methods of recruiting, selecting, training and developing the people for various positions created in the organisation.   Staffing … Read more

Function of Management -Staffing

FUNCTIONS OF MANAGEMENT – STAFFING Staffing refers to the managerial function of employing and developing human resources for carrying out the various managerial and non-managerial activities in an organisation. This involves determining the manpower requirement, and the methods of recruiting, selecting, training and developing the people for various positions created in the organisation.   Staffing … Read more

Function of Management- Direction

FUNCTIONS OF MANAGEMENT- DIRECTION (Communication,Supervision,Motivation,Leadership) Directing is concerned with instructing, guiding, supervising and inspiring people in the organisation to achieve its objectives. It is the process of telling people what to do and seeing that they do it in the best possiblemanner.   Elements in Directing: The four essential elements in Directing are :   … Read more

Function of Management- Direction

FUNCTIONS OF MANAGEMENT- DIRECTION (Communication,Supervision,Motivation,Leadership) Directing is concerned with instructing, guiding, supervising and inspiring people in the organisation to achieve its objectives. It is the process of telling people what to do and seeing that they do it in the best possiblemanner.   Elements in Directing: The four essential elements in Directing are :   … Read more

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